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Our Brand Is Crisis

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International Documentary Association—IDA Award, Feature
Edinburgh Film Festival

“…a galling and provocative experience to viewers of any political persuasion.”—Boston Globe

Rachel Boynton's excellent, probing documentary goes behind the scenes to show the manipulation and orchestration involved in big-time political campaigning. Our Brand Is Crisis follows members of the consulting firm of Greenberg Carville Shrum, where they have been hired to help controversial candidate Gonzalo "Goni" Sanchez de Lozada reclaim the presidency. Consultants Jeremy Rosner, Stan Greenberg, and James Carville work their magic, softening Goni's liberal image and shaping his message to appeal to the masses, to powerful (and, ultimately, devastating) effect.
Directed By:
Rachel Boynton
Category: Movies
Duration: 1hr 27m
Country: United States
Language: English
Subtitles: English
From: koch
Released: 2005
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Wikipedia

Our Brand Is Crisis is a 2005 documentary film by Rachel Boynton on American political campaign marketing tactics by Greenberg Carville Shrum (GCS) in the 2002 Bolivian presidential election.

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IMDB Fun Stuff

Movie Connections: Featured in 2006 Independent Spirit Awards (2006) (TV) ...
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