"...a spoof on how American-style crime, cons and get-rich-quick schemes know no nationality. Weber plays a version of himself -- the one with horns sticking out of his head --and he appears to have a glorious time doing it." -- Variety
On the eve of his 50th birthday, Jimmy, a gambler-drinker and hopeless schemer, is a man in crisis. For him it's now or never- The time has come to escape from mediocrity. Pretending to be a big time American producer, Jimmy plans an elaborate TV ad campaign to promote a Northern Quebec rodeo extravaganza. Filmmaker Sima Sauve documents his whereabouts but a chain of events transforms the film into the making of a crime. A cross between Film Noir, Biopic and Cinema Verite.