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Czech Dream

Ceský sen

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6 ratings (Avg. 4)
1,600 views
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"...has the refreshing whiff of pure mischief" — The Guardian

"there are wry laughs to be had at the sight of advertising executives getting huffy about 'lying' to their audience after agreeing to promote a product which they knew to be entirely fictional" — The Observer

A wicked, world-class prank-turned-capitalist satire in which Czech filmmakers Vít Klusák and Filip Remunda commissioned a marketing agency to hype a brand-new chain of superstores (a la Walmart), using the full arsenal of jingles, ads, posters, etc. There's a small catch, though. The product doesn't exist! Doesn't matter; all Czechoslovakia is hooked. When the filmmakers do blow their cover, the public's reaction speaks volumes about both human nature and the ease with which capitalism has conquered our souls.
Directed By:
Vit Klusák
Filip Remunda
Cast:
Varhan Orchestrovich Bauer
Jaromír Kalina
Vit Klusák
Martin Prikryl
...
Category: Movies
Duration: 1hr 26m
Country: Czech Republic
Language: Czech
Subtitles: English
From: artsalliance
Released: 2004
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(Avg. 4)
6 ratings, 1,600 views
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Wikipedia

Czech Dream (Český sen in Czech) is a documentary film directed by two young Czech directors: Vít Klusák and Filip Remunda. The film was released in February 2004. It recorded a large-scale hoax perpetuated by Klusák and Remunda on the Czech public, culminating in the "opening event" of a fake hypermarket. The film was their final project for film school.

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