Czech Dream
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Tribeca Film Festival |  |
"...has the refreshing whiff of pure mischief" — The Guardian
"there are wry laughs to be had at the sight of advertising executives getting huffy about 'lying' to their audience after agreeing to promote a product which they knew to be entirely fictional" — The Observer
A wicked, world-class prank-turned-capitalist satire in which Czech filmmakers Vít Klusák and Filip Remunda commissioned a marketing agency to hype a brand-new chain of superstores (a la Walmart), using the full arsenal of jingles, ads, posters, etc. There's a small catch, though. The product doesn't exist! Doesn't matter; all Czechoslovakia is hooked. When the filmmakers do blow their cover, the public's reaction speaks volumes about both human nature and the ease with which capitalism has conquered our souls.
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(Avg. 4)28 ratings, 2,966 views
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Czech Dream (Český sen in Czech) is a documentary film directed by two young Czech directors: Vít Klusák and Filip Remunda. The film was released in February 2004. It recorded a large-scale hoax perpetuated by Klusák and Remunda on the Czech public, culminating in the "opening event" of a fake hypermarket. The film was their final project for film school.
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