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Odessa |
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Boy, there sure seems to be a primary change in the good ol business model of the distributors as gatekeepers. Now with net distribution it sure gets your film out in front of a lot of eyeballs... In the past, distributors have been infamous for "not paying" because of the need to pass the break-even point to get payment.
Is web distribution promising to be any better???
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Geeze, I hope so. The idea that all these fantastic documentaries are kind of barely treading water below the surface is really sad.
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If you can, check out todays online Variety because there is an article on online distribution. It seems like we are on the threshold of new ways of distributing films to the masses, but the challenge, as with everything on the net, is how to monetize it. Most artists are not good at marketing themselves, and internet distribution means you need to figure out how to get people to link to your site and then hopefully buy your film. So, I think it will change things, but it will create a new set of issues to overcome.
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web distribution is a platform that can yield real-world results as long as it's treated as diligently as a serious distribution venture. badly designed websites, lack of reliable and weighty links, inflated bios and awards will make a documentary look cheap, aesthetically as well as technically . I think that low-to-medium budget docs should start by tapping into identifiable, local segments, and build a reliable buzz from there. it's got more chance to "stick" when it leaves your internet comfort zone. and never forget the "passeurs," your key collaborators that serve as a bridge between one community and another one. Hardly anyone will see a film based on a keyword google search; however, they're more likely to see it if their blog of choice features it. What applies in the real world still applies here in the net; simplicity, focus and quality. it doesn't hurt to have a good film :)
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