In the modern times, the rakhi festival is celebrated with much gaiety and joy. The occasion displays both modern outlook and a traditional appeal. Around twenty days to a month before the occasion, stalls and stores all around the country are lit up brightly and are stocked with colourful and pretty looking rakhis of various varieties that appeal to people of all ages. People are in an exuberant mood and go shopping to buy for new clothes and other favorite items.

Children look especially excited as they look forward to buying rakhis that are especially designed for them. With comic strip characters and cartoon motifs such as spiderman, batman, krish, pokemon, and others, these rakhis are a delight to see. Not only Rakhi Gifts but there are so many sisters from abroad send rakhi to India to celebrate this festival with great joy.

Grown ups get to choose from a wide variety of splendid and gorgeous looking rakhis such as colourful thread rakhis, zari rakhis, zardosi rakhis, bhaiya bhabhi rakhis, silver, gold, and pearl rakhis, floral rakhis, fancy rakhis, bead rakhis, and many others.